behind the scenes.

meet the team

(CEO/Owner)

JOdie C.
(Ball) Pauley

With over a decade of experience across SEO, marketing, UX, and design, Jodie brings a thoughtful, big-picture perspective to brand growth. Her approach balances creative vision with time-tested, data-driven strategy, resulting in work that is both innovative and built to perform.

(Editorial Director)

Gina
Schroeder

Gina specializes in creating and editing organic and keyword-rich content. Her approach to the editorial process allows for engagement while appeasing brand guidelines for solutions that enhance results.

(Outreach Manager)

Katie
Holl

Katie combines analytical skills with creativity to develop effective brand outreach. She curates placement for clients to connect with their target audience through compelling niche outlets for organic search results.

Team
(Freelance Videographer/Editor)

Marc
FigUeroa

A talented graphic designer, Jessica brings ideas to life through stunning visuals. Her creativity and expertise ensure that every project reflects the client's brand identity and vision.

Team
(Freelance Graphic Design)

Brooke
Figueroa

A talented graphic designer, Jessica brings ideas to life through stunning visuals. Her creativity and expertise ensure that every project reflects the client's brand identity and vision.

(What we achieved)
(02)

Awards

We’re a studio with diverse rootsthat want to help companies.

Branding

Awards

Brand Excellence Awards
(2024)
Iconic Identity Awards
(2024)
Visionary Brand Honors
(2023)
Golden Mark Awards
(2023)
Brand Innovation Awards
(2022)
Signature Branding Awards
(2022)

Website

Awards

Digital Masterpiece Awards
(2024)
Web Excellence Awards
(2024)
Pixel Perfection Honors
(2023)
Innovation in Web Design Awards
(2023)
Best in User Experience Awards
(2022)
Interactive Design Awards
(2022)

Digital

Awards

User Experience Excellence Awards
(2024)
Intuitive Interface Awards
(2024)
Seamless Design Honors
(2023)
UX Innovation Awards
(2023)
Flawless Interaction Awards
(2022)
Human-Centered Design Awards
(2022)

Common questions

What services do you offer?

We offer a range of services all with SEO at the helm. These include full service SEO, digital marketing and UX/UI design, all tailored to meet your specific needs.

How long does a typical project take?

Project timelines vary based on the scope, complexity, and starting point of each client. SEO packages are on-going with benchmarks built into each program.

What do your services cost?

Our minimum long-term engagements are curated depending on your needs and ROI projections. Our services are billed hourly.

How do you ensure the project stays on budget?

We track our hours down to the second - not hourly minimums, so you only pay for what you use each month. We track this meticulously throughout the month, with weekly internal strategy meetings.

What businesses work best with your strategies?

Our services are very successful for E-commerce companies making over $1M-100M per year with large SKU counts. Niche retailers with very clear target markets. For example: sporting goods stores, designer fashion retailers, or D2C jewelry brands.