SEO

Explore insights, tips, and trends to elevate your brand strategy.

June Algorithm Update, Core Web Vitals 2021
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SEO
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June Algorithm Update, Core Web Vitals 2021

Google announced a 2 part (June & July) Core Algo update. Both are taking aim at Core Web Vitals. Let's take a look at what that means & how to save your site.

Technical SEO Settings for Every Major E-commerce Platform
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SEO
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Technical SEO Settings for Every Major E-commerce Platform

A step-by-step walkthrough for finding and editing SEO elements on each major e-commerce platform.

The Best SEO Strategy for E-commerce
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SEO
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The Best SEO Strategy for E-commerce

Having the right SEO strategy is crucial for attracting revenue-generating organic traffic. The monetary rewards for an SEO-job-well-done can be wildly astronomical, especially if you’re DIYing your way through a strategy. Even though this might take some time and elbow grease, the return on investment is worth it.

What's SEO & How Does It Work for E-commerce
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SEO
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What's SEO & How Does It Work for E-commerce

Almost everything you need to know for e-commerce, direct to consumer, and retail SEO

How to write optimized blogs and web content
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SEO
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How to write optimized blogs and web content

Writing a blog post is not only good for your existing readers, & a great strategy to guarantee fresh content if your site is otherwise static, but if you learn the basics of optimizing a blog post, it can also be a powerful tool to attract new readers, customers when optimized for SEO. Get a quick but actionable "how-to" & template!

How To Name Products For SEO
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SEO
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How To Name Products For SEO

A guide to strategically crafting product names and descriptions to engage customers, improve search engine visibility, and ultimately drive sales.

Basic SEO Strategy: What's SEO And How Do I Do It?
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SEO
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Basic SEO Strategy: What's SEO And How Do I Do It?

Let's talk about SEO Basics that anyone can use. Plus an easy to understand strategy that can yield results. Need help? Chat With Me for Questions!

Algorithm Updates 2021: February, Passage Ranking
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SEO
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Algorithm Updates 2021: February, Passage Ranking

In February of 2021, Google's Core Algorithm update enabled Passage Ranking in the USA to understand longer passages of text. Let's consider what that could mean for ecommerce & one-page-dropdown sites.

A Decade of Google's Core Algorithm Updates (2011-2023)
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SEO
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A Decade of Google's Core Algorithm Updates (2011-2023)

Over the past decade, Google's core algorithm updates have had a significant impact on SEO strategies. Get a comprehensive overview of Google's core algorithm updates from 2011 to 2023, highlighting key changes and offering insights into how they have shaped the SEO landscape.

A Complete Guide: Optimizing Product Pages for High-end & Niche E-commerce Brands
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SEO
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A Complete Guide: Optimizing Product Pages for High-end & Niche E-commerce Brands

High-end or niche brands need product titles and descriptions that do more than just inform—they need to sell. Write titles that are both SEO-friendly and compelling for sophisticated buyers using this comprehensive guide. Optimize your product titles and descriptions while keeping them aimed at conversions.