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Keyword Research, Discovery & Strategy
SEO
Strategy
At a Glance
Our Research, Discovery & Strategy services are designed to establish the strategic foundation for a high-performing SEO engagement. Before recommendations are made or execution begins, we develop a clear understanding of your business, target audience, competitive landscape, and growth objectives. Through detailed research and analysis, we identify the market dynamics, search behaviors, and opportunity areas that should inform your broader digital strategy. This foundational work ensures every subsequent initiative is aligned with your brand, informed by data, and built to support meaningful long-term growth.
Methodology
Our methodology begins with a structured intake process to understand your business priorities, brand positioning, and broader marketing objectives. From there, we conduct a comprehensive review of the competitive landscape, keyword opportunity, audience intent, and existing search presence to uncover the factors shaping your performance within the market. These insights are synthesized into a strategic framework that clarifies where your greatest opportunities exist and how SEO can be aligned more effectively with your business goals.
What to Expect
Clients should expect a discovery phase that brings clarity, direction, and alignment to the broader engagement. By the end of this process, you will have a stronger understanding of your current position in search, the competitive forces influencing your visibility, and the priority opportunities most likely to support growth. This phase is designed to replace assumptions with insight, ensuring the strategy that follows is thoughtful, tailored, and grounded in the realities of your category.
Delivery & Milestones
Big Agency results from a high touch firm.
I highly recommend Jodie and her team. We could not be more pleased with the results we have realized from their SEO, PPC, and design work! With over 10k skus, they put a plan together to address them all. Highly professional and will take the time to make sure you understand what they are doing. Big Agency results from a high touch firm.
Joe Hess
scrappy, no-nonsense agency that can deliver
The leadership team gave me personal time, understood my problem, and gave some SEO best practices for my area before ever trying to upsell. Very professional and very helpful. I came out of the project with a much better understanding of SEO best practices. They're a scrappy, no-nonsense agency that can deliver to small or large clients.
Tom Disher